Communicate with Influence


Assert ideas and persuade others to offer support and commitment by having a clear message and a clear direction that is supported by facts and information. Motivate and mobilise others to take action regarding ideas or issues. Use creative techniques to communicate in a powerful manner.


Selection Criteria Capabilities

  • Develop and use networks inside and outside the organisation to further the message, idea or cause
  • Use powerful language to communicate the importance of the message, idea, or cause
  • Find relevant and beneficial information to support your communication
  • Use persuasive and appropriate language to impact the audience
  • Connect with relevant decision-makers regarding the message, idea, or issue
  • Work with others to share ownership


Selection Criteria Questions

  • Demonstrate ability to communicate with influence
  • Demonstrate ability to listen thoroughly
  • Knowledge and understanding of communicating in a powerful yet not superfluous manner
  • Knowledge and understanding of how to avoid dissonance
  • Knowledge and understanding of meeting audience needs


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